Veröffentlicht: 30.01.2018

QR Code

What is a QR Code?

A Quick Response (QR) code, or short QR Code, is a sort of square, black and white code that can be scanned by an electronic device and provide information. QR codes are associated with a single piece of content, such as a URL.

Today, most mobile phones have an integrated internet function which enables QR codes to be easily read with a smartphone. This can be easily done by downloading a suitable application.

A popular application of the QR codes is for food and other retail products. Customers can inform themselves onsite about the respective item and make a decision based on this information.

Immediately after scanning, a window with additional information opens automatically on the smartphone.

What are the Advantages of QR Codes?

QR codes offer several advantages for businesses. First of all, they render a lengthy brochure or package leaflet unnecessary. Customers can be individually informed with advertising and information about the respective company.

This can significantly strengthen customer loyalty. Last but not least, QR code means that advertisements in print media are less important, saving companies money. Indeed, consumers can share the information from the QR code, creating free publicity.

The codes are also worthwhile for consumers. The final purchase is pleasantly transparent because consumers can read in-depth information about the product. Incidentally, QR codes are now also very widespread among tourist attractions, popular restaurants and other public places.

QR codes connect traditional shopping and sightseeing with modernity. If customers and visitors are interested in a particular product or location, they can get exciting background information directly on their mobile phone. Each code is associated with unique content.

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