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What is identity management?
Identity management describes the personal handling of one’s own identity. In times when the internet is becoming an increasingly important part of many people’s lives, the management of identities is becoming more and more significant.
Many people use pseudonyms, for example, to create an email account or sign in to a forum. Many states and internet providers are, for this reason, now beginning to demand online identification, such as an ID card.
What one person sees as an invasion of privacy is, according to these policies, designed to minimize crime. ID cards and passports are also the best examples of how a person’s identity can be evidenced.
How does the economy benefit from identity management?
The more frequently an identity document is required on the internet, the better for the companies advertising there. They can use search queries or frequently visited websites to find out which private interests the respective user has.
At the same time, they can link their hobbies and purchases with advertising and make targeted personalized ads. If internet users are no longer able to sign up anonymously, everyone becomes a potential recipient of personalized ads.
Incidentally, it is also possible in the real world to create a different identity. However, this must be done in an illegal way, for example, with forged passports.
In a world of gigantic databases, it’s harder than ever to create a fake identity. The only notable exception to date is the internet, where identities can still be freely chosen. Identity management refers to the ways in which people deal with their personal identity.
Alexander Weipprecht is the managing partner of Provimedia GmbH. As a trained IT specialist for application development, he has been advising leading companies on the following topics for more than 10 years: online marketing, SEO and software. Cryptocurrency is becoming increasingly important to businesses and investors. Through Coin Report and Krypto Magazin Germany, Alexander wants to give all people easy access to the subject matter.
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